Burt's Bees
Burt's Bees champions a Natural/Holistic philosophy, formulating earth-friendly personal care products that harness the power of the hive and botanical ingredients. They occupy a beloved spot in the Mass Market, offering accessible "Earth-to-Skin" solutions without harsh synthetics.
Formulation Profile
- Key Ingredients
- Sustainably sourced Beeswax, Honey, Almond Milk, Willow Bark Extract (natural Salicylic Acid), and Vitamin E.
- Ethical Standards
- Leaping Bunny Certified (Cruelty-Free), no parabens, phthalates, petrolatum, or SLS; commitment to responsible sourcing.
- Target Concerns
- Chapped lips, dry hands, oily/acne-prone skin, and daily maintenance for nature-conscious consumers.
- Texture & Ritual
- Waxy, protective balms with natural herbal or sweet scents; rich, creamy emulsions that absorb well without greasiness.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Burt's Bees Original Beeswax Lip Balm - 2 Tubes | Conditions skin with antioxidant Vitamin E | Stick Balm |
| Burt's Bees Honey Lip Scrub for Dry Lips | Exfoliates and conditions dry lips | Pot / Scrub |
| Burt's Bees Natural Acne Spot Treatment for Oily Skin | Reduces breakouts naturally | Liquid Treatment |
| Burt's Bees Almond & Milk Hand Cream, 2 Oz | Rich moisture for hardworking hands | Jar / Cream |
