Beauty Of Joseon
Inspired by the women of the Korean Joseon Dynasty, this brand modernizes "Hanbang" (traditional herbal medicine) for the contemporary user. It holds a strong Masstige position, beloved for delivering luxury aesthetics at accessible price points.
- Key Ingredients
- Ginseng Root Extract, Retinal Liposome, Rice Bran Water, Propolis; combination of herbal and clinical actives.
- Ethical Standards
- Cruelty-Free; Emphasis on clean, non-irritating formulations suitable for sensitive skin.
- Target Concerns
- Fine lines/wrinkles, loss of elasticity, dullness, and compromised skin barrier.
- Texture & Ritual
- Silky, nutrient-dense serums that absorb quickly, designed to be layered in a multi-step K-Beauty regimen.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Joseon Revive Eye Serum for Puffiness and Lines | Anti-Aging & Elasticity | Serum / Pump |
