Arm & Hammer

Arm & Hammer

Arm & Hammer is the quintessential Heritage/Mass Market brand, built entirely around the versatile power of baking soda. Their philosophy is "Simple Purity," utilizing a single, natural mineral ingredient to solve hygiene issues across body, oral, and pet care.

Key Ingredients

Sodium Bicarbonate (Baking Soda): The hero active for neutralizing acids and odors.
Corn Starch: Used in powders for moisture absorption without talc.

Ethical Standards

Talc-Free formulations (for powders) and natural deodorizing agents; generally favors simple ingredient lists.

Target Concerns

Odor neutralization (body, feet, pet breath), moisture control, and gentle whitening.

Texture & Ritual

Utilitarian and effective. From fine, silky dusting powders for feet to solid stick deodorants, the focus is on a "clean feel" and long-lasting dryness.